Privacy Policy

PRIVACY POLICY
Last Updated: 13 October , 2024

We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how Firecracker (“we,” “us,” or “our”) collects, uses, and safeguards your personal information when you visit our website, www.firecracker.uk.com (the "Website"), or use any of our services (collectively, the "Services"). If you have any questions or concerns regarding this policy, please contact us at info@firecracker.uk.com.

By accessing or using our Website or Services, you agree to the terms of this Privacy Policy. If you do not agree with any part of this Privacy Policy, please discontinue use of our Services immediately.

Information We Collect

We collect and process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The information we collect includes, but is not limited to:

  • Personal identification data (such as your name, email address, and contact information)

  • Information about your interactions with our Website and Services (such as IP address, browser type, and device information)

How We Use Your Information

The personal information you provide is used for the following purposes:

  • To provide and maintain our Services

  • To communicate with you about our products, services, promotions, and events

  • To improve and personalize your experience on our Website

  • To comply with legal obligations and defend our legal rights

We do not sell or share your personal information with third parties for marketing purposes without your explicit consent.

Data Retention and Security

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. We take appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction.

Your Rights

Under UK law, you have the right to:

  • Access the personal data we hold about you

  • Request corrections to inaccurate or incomplete data

  • Request the deletion of your personal data (subject to legal obligations)

  • Object to the processing of your data in certain circumstances

  • Withdraw your consent where we rely on it for processing

To exercise these rights, or if you have any concerns about our use of your personal data, please contact us at info@firecracker.uk.com.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected on this page, and we encourage you to review it periodically to stay informed about how we are protecting your information.

Contact Us

For any questions or concerns regarding this policy, or to exercise your legal rights, please email us at info@firecracker.uk.com or write to us at Firecracker, 1-5 Windmill Row, Kennington, London, SE11 5DW.

Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.

1. Information We Collect

Personal Information You Provide to Us
We collect personal data that you voluntarily share with us when registering on our website, expressing interest in our products or services, participating in website activities, or contacting us directly.

The type of personal information we collect depends on your interactions with our website and services, and may include:

  • Contact information such as names, phone numbers, email addresses, mailing addresses, usernames, and passwords.

  • Payment information, such as credit card numbers and security codes, for purchase processing. Payment data is stored securely by Stripe; view their privacy notice.

  • Social media login data, if you choose to register via a social media account like Facebook or Twitter. See the “How Do We Handle Your Social Logins” section for more details.

Automatically Collected Information
When you visit or navigate our website, we automatically collect technical information such as:

  • Device and usage data (IP address, browser type, device model, location, operating system).

  • Log data (including time stamps, pages viewed, error reports, and activity on our site).

This data helps us maintain website security and improve performance through analytics.

Information from Other Sources
We may also obtain data from public databases, marketing partners, and social media platforms. This includes contact information, job titles, IP addresses, and user behavior data, which we use for marketing and promotional purposes.

2. How We Use Your Information

We process your information for legitimate business interests, to fulfill contractual obligations, comply with legal requirements, or based on your consent. Uses include:

  • Account Creation and Management: To facilitate your logins and maintain your account.

  • Testimonials: With your consent, we may post testimonials on our site.

  • Communications: For user feedback, administrative updates, and service protection.

  • Order Management: To process orders, payments, returns, and exchanges.

  • Marketing: For promotional communications and targeted advertising.

3. Sharing of Your Information

We share your data only as necessary:

  • With Your Consent: For specific uses you approve.

  • For Legal Obligations: To comply with legal requests or regulations.

  • For Business Transfers: In the event of mergers or acquisitions.

4. Social Logins

If you register using a social media account, we receive your public profile information. This data is used solely for the purposes outlined in our privacy policy.

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this notice, or as required by law. When no longer needed, we securely delete or anonymize the data.

6. Data Security

We implement technical and organizational measures to protect your data. However, no system is 100% secure, and we cannot guarantee absolute protection. Access the website in a secure environment to safeguard your information.

7. Information from Minors

We do not knowingly collect data from children under 18. If you are aware of such data being collected, please notify us immediately at admin@firecracker.uk.com, and we will take appropriate action.

8. Your Privacy Rights

If you are located in the European Economic Area or Switzerland, you have rights under data protection laws, including the right to access, correct, delete, or restrict the processing of your personal data. To exercise these rights, contact us at admin@firecracker.uk.com.

Account Information

If you would like to review or modify your account details, or if you wish to terminate your account, you may do so by:

  • Logging into your account settings and updating your user information.

Upon your request to terminate your account, we will deactivate or delete your account and remove your information from our active databases. However, we may retain certain data as necessary to prevent fraud, resolve issues, assist with investigations, enforce our Terms of Use, or comply with legal obligations.

Opting Out of Email Marketing

You may unsubscribe from our marketing email list at any time by clicking the "unsubscribe" link in the emails we send, or by contacting us using the details provided below. Please note that while you will be removed from marketing communications, we may still need to send you service-related emails that are necessary for the administration of your account, responding to service requests, or other non-marketing purposes. To update your preferences or opt-out, you may:

  • Access your account settings and adjust your preferences.

9. Controls for Do-Not-Track Features

Many web browsers and mobile operating systems offer a "Do-Not-Track" (DNT) feature that you can enable to signal your preference to not have your online activity monitored. However, as there is currently no standardized method for recognizing and responding to DNT signals, we do not process such signals at this time. If a standard is adopted in the future, we will update our practices accordingly and inform you via an updated version of this privacy notice.

10. Updates to This Notice

Yes, we may periodically update this privacy notice to stay compliant with applicable laws. When updated, the new version will be indicated by an updated "Revised" date and will take effect immediately upon being posted. For any material changes, we will notify you either through prominent posting on our Website or via direct communication. We encourage you to review this notice regularly to stay informed on how we are protecting your personal information.

11. How to Contact Us About This Notice

If you have any questions or comments regarding this notice, you may reach us via email at admin@firecracker.uk.com or by postal mail at:

Urban Ltd
1-5 Windmill Row,

Kennington,

London,

SE11 5DW

How to Review, Update, or Delete Your Personal Data

Depending on the laws of your country, you may have the right to request access to, modify, or delete the personal data we have collected from you. To make such a request, please submit the form by [clicking here]. We will respond to your request within 30 days.